Google Ads campaign not performing well

I have started the Ads Campaign 2 weeks ago Since its launch, I've noticed that we haven't received any leads that translate into potential business. While there's traffic to the website, it doesn't seem to convert into calls or business inquiries.

Can someone can suggest me more ways to optimize the Ads campaign

You can re-target your target. In addition, you can also create attractive content and discount programs to attract customers

I can take a look if you let me

i make sure i would first check if the keywords are bringing the right traffic and also try testing different ad copies and make sure the landing page matches what people are searching for surely.

There are a huge ammount of reasons, beginning in the campaign setup, passing through pixel not getting conversion data, up to price being too expansive / too cheap, payment options not being the best ones. The only real way to handle that is looking not only to the account itself but to the lp and the convevrsions setup as well. It's impossible that anyone here will tell you something that will unlock the sales without knowing nothing