Does every blog really need a video in 2026? what length works best?

Anos_King

Anos_King

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I've been thinking about adding video to the blog which are performing good in my site but i'm unsure will it work or not and if i include video to my blog what was the length it should be ?
Is anybody tested ? I would like to hear
 
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I don't include videos in most of my blog posts, and they still rank just fine. In my experience, the quality of the content, how well it answers the search intent, and how naturally it's optimized for relevant keywords have a much bigger impact on rankings than whether a video is included. That said, adding a video can still be a great idea if it improves the user experience or encourages visitors to stay on the page longer. If you do include one, I'd recommend keeping it short and engaging since you only have a limited amount of time to capture and hold someone's attention.
 
You create the video ?

Or someone elses video?

You can always take the transcript of the video and have the AI rewrite it into an article

Sincerely,

The Eye
 
Embedding videos in your blog is a great way to enhance the user experience and keep visitors engaged for longer. You can leverage short videos—focusing on the first three seconds to capture attention and convey information but be careful not to overdo it.
 
theeyeinside said:
You create the video ?

Or someone elses video?

You can always take the transcript of the video and have the AI rewrite it into an article

Sincerely,

The Eye
Click to expand...
I would like to create my own video to the performing blog article, did you get it ?
 
Not every post needs a video. It depends on what the reader is looking for.

If it's a how to guide and seeing the steps makes it easier to follow, then a video is worth adding. But for comparison posts or simple explanations, then leave it.

As for the length, don't aim for a specific number. Just make it as long as it needs to be. 90 seconds video that cover everything is better than a 6 minute video with a lot of filler.
 
Anos_King said:
I don't think every blog needs a video. It depends on the search intent and the type of content you're publishing. For tutorials, product comparisons, or step-by-step guides, a video can definitely improve the user experience. On the other hand, for shorter informational posts or news updates, it's not always necessary.


Instead of worrying about the perfect length, I'd focus on making the video useful and engaging. In many cases, 2–5 minutes is enough to explain a topic without losing the viewer's attention. If the content answers the user's question clearly, people are more likely to stay regardless of whether the video is three minutes or ten.


I've tested both approaches, and in my experience, videos perform best on pages where users expect a visual explanation rather than just reading text.
Click to expand...
 
I've seen videos help when they explain something better than text. Quality and relevance seem more important than trying to hit a specific length.
 
Think about user intent. Do it only if it serves the purpose, not just to rank better.
 
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