- Oct 10, 2023
- 1,084
- 346
This looks less like a traffic feature and more like entity consolidation to me.
For years we have been telling Google which social profiles belong to a brand through same as markup and hoping it connects the dots. This is Google asking you to just confirm it directly.
@SirTop to your question, I would expect them to sit as separate properties for now. But separate in the interface doesn't necessarily mean separate in how Google models the entity behind them.
The part I would watch is knowledge panels. If this starts feeding profile links into panels for brands that don't have one yet, that's worth more than any click data GSC shows you.
For years we have been telling Google which social profiles belong to a brand through same as markup and hoping it connects the dots. This is Google asking you to just confirm it directly.
@SirTop to your question, I would expect them to sit as separate properties for now. But separate in the interface doesn't necessarily mean separate in how Google models the entity behind them.
The part I would watch is knowledge panels. If this starts feeding profile links into panels for brands that don't have one yet, that's worth more than any click data GSC shows you.
