That's a good point. The type of offer definitely changes the strategy. I also think the quality of each follow-up matters more than the number. A relevant second or third message can outperform a long sequence of generic reminders.Depend on what you offer if you have a shop with products that are different you may send more follow up after follow up but if you have an unique service typically a follow up is enough to see if they have any interest or no
Yes peoples will get anoyed if is a service for example that is same and try to sell each time to them if is more variants of the products/services may be less anoying and may get actual customers that have interest otherwise is waste of time .....That's a good point. The type of offer definitely changes the strategy. I also think the quality of each follow-up matters more than the number. A relevant second or third message can outperform a long sequence of generic reminders.
2 - 3 follow ups is usually enough. After that, if there's still no reply, it's probably better to move on.I've seen a lot of different opinions on follow-ups. Some people stop after the first email, while others have sequences with five or more touchpoints.