How Many Internal Links Do You Usually Add to a New Article?

V

ViewCloak

Newbie
Joined
Jul 29, 2026
Messages
1
Reaction score
0
I am working on improving my internal linking strategy and noticed that everyone has a different approach. Some people add many internal links, while others only link to the most relevant pages. How do you decide which pages to link when publishing a new article?
Do you follow any specific method or just focus on relevance and user experience?
 
Advertise on BHW
Relevance and UX, also depends on your clustering. Typically one per 500 words or so.
 
I have add 1 to 2 links per 300 words, it was solid guidline and good start though...
 
We don’t aim for a specific number. Our rule is to add internal links only where they genuinely help the reader and support the topic. Relevance has always outperformed arbitrary link counts.
 
I don't follow a fixed number I usually add 3 to 8 internal links focusing only on relevant pages that improve content & user flow not just adding links for the sake of it
 
ViewCloak said:
I am working on improving my internal linking strategy and noticed that everyone has a different approach. Some people add many internal links, while others only link to the most relevant pages. How do you decide which pages to link when publishing a new article?
Do you follow any specific method or just focus on relevance and user experience?
Click to expand...
for the most part i keep my mind focused on what will be beneficial to the reader next. in case a piece that relates to the content provides aditional information nd answers further questiions then i link it up. i do not believe in linkiing everything in order to increase traffic. it is better to place a few strategic internal links than numerous irrelevant ones.
 
Aim for 5 to 7 internal links for a 2,000-word article. (Any more than that, and you suffer from "link dilution," where Google stops caring about any of them)
 
I don't really follow any guideline at all, i just insert whenever it feels right in the context. You need to pay attention to the content quality first, and this later
 
When I publish something new, I ask two things: does this page actually help the reader go deeper on something I just mentioned, and does it help distribute authority to a page that needs it (like a money page or something buried a few clicks deep). I usually cap it around 3-5 contextual links per article enough to guide the reader without it feeling stuffed. I also try to link from high-traffic pages down to underperforming ones on purpose, not just link between whatever's topically close.
 
When publishing a new article, I check my older related posts and link them where it feels natural. I do nnot add links just to increase the number.
 
It depends how long is the article.

A 300-500 word piece can't take that many links. It is visually painful and it starts messing with the user experience (read: Google wouldn't like it either)
 
I usually add around 5 10 internal links depending on the article length My priority is always relevance and helping readers discover related content naturally
 
Your content relevance determines, when the topic is related to the content, then you can link many.
 
I prefer relevant internal links over a fixed number do you usually plan them before publishing or add them later as content grows?
 
wamevaby said:
do you usually plan them before publishing or add them later as content grows?
Click to expand...
@wamevaby both, but the after is the part that actually matters and it's the one I used to skip.

The links you add while publishing point out of the new article. What decides whether it gets picked up is the links pointing in, and on publish day there are none, because nothing older knows it exists. So I plan two or three on the way out, then go back into a few older posts and link in.

I was dismissive about this for ages. Then I inherited a site with a pile of orphan pages, linked them properly and watched them finally get picked up.

@BlackShield said the more useful version of this further up, linking down from the pages that already pull traffic.

Do you keep a running list of what needs linking in, or go by memory?
 
I don't aim for a specific number of links for the article......... relevance is more important and the quality of the content
 
I mostly focus on relevance, If the linked page genuinely helps the reader understand the topic better, I'll include it, I don't aim for a fixed number of internal link's.
 
ViewCloak said:
I am working on improving my internal linking strategy and noticed that everyone has a different approach. Some people add many internal links, while others only link to the most relevant pages. How do you decide which pages to link when publishing a new article?
Do you follow any specific method or just focus on relevance and user experience?
Click to expand...
The number of internal links depends on the length of the text and the site's structure. I typically add between 3 and 10 internal links to a new article.
 
ViewCloak said:
Do you follow any specific method or just focus on relevance and user experience?
Click to expand...
The ideal situation to be in is for every page on your site to be accessible within maximum 3 clicks from your main linked hub (usually the homepage). Whether you do this through good silo structure or other thematic grouping, the 3 clicks rule is one I've stuck with for nearly 2 decades now.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top