Yeah, faced this before. Usually tracking issues, fake/low quality traffic, or wrong attribution can cause this. I’d check analytics, conversion tracking and actual customer data first
check your tracking settings first, if those are correct, it is highly likely that your target audience is not precise enough. you can try using different creatives to it again..
I also faced this issue before the traffic looks good, but a lot of was not converting. then I checked the traffic quality to find the problem this help me a lot.
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