Google Ads Pending for New Account – Tips?

Captain Noodle

Captain Noodle

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I just created a fresh Google Ads account and submitted my first campaigns. Everything shows as “pending review” for 4 days now. I followed all guidelines, landing pages are clean, and billing is fine.

Is this normal for new accounts in 2025? Any tricks to speed up approval or avoid long delays on brand-new accounts?
 
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New accounts often go into extended review if Google detects unusual activity, like multiple linked accounts or shared IPs.
 
Make sure your landing page is fully compliant, loads fast, and doesn’t have any redirects—Google flags even minor issues.
 
Adding a verified payment method can sometimes accelerate approval.
 
Patience is key. Some accounts take 5–7 days for the first campaign, especially if the system wants to “verify” your trustworthiness.
 
It’s normal for new Google Ads accounts to stay in review a few days, and usually you just have to wait.
 
Yeah, new accounts can take several days for review, just be patient and avoid editing too much while it’s pending.
 
Yeah, it's normal for new accounts to take a bit longer—Google sometimes plays it extra cautious with fresh accounts; just be patient and try reaching out to support if it stretches past a week.
 
hi, i had the same problem and new accounts can take a few days for the first review should Just wait a little and make sure everything is correct and after If it takes too long contact google ads support.
 
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