SuperLuckyAds
Newbie
- Jul 27, 2026
- 2
- 1
Different media buyers have different strategies. Which structure works better for you and why?
one big campaign or multiple smaller tests?
- Thread starter SuperLuckyAds
- Start date
Generally, I like the structure where you run testing campaigns on creatives and move your winners to scaling campaigns.
It's easier to see what really works.
If you over-complicate the structure at the very beginning, you may slow down the learning process. What's more important – clean data and testing.
It's easier to see what really works.
If you over-complicate the structure at the very beginning, you may slow down the learning process. What's more important – clean data and testing.
harry.tector0
Newbie
- Jun 26, 2026
- 6
- 1
My preferred approach is having a simplified structure, whereby testing campaigns are conducted separately from the creative campaigns before moving the winners to the scaling campaigns.
This is because it makes the data simpler and more precise for analysis.
This is because it makes the data simpler and more precise for analysis.
- Mar 2, 2021
- 4,040
- 1,181
i prefer smaller test with buyer intent keywords for a stater
LunarLion75
Newbie
- Aug 8, 2025
- 10
- 1
I favor a consolidated account Structure using broad targeting in a single CBO/ASC campaign to centralize conversion data for algorithm learning.