Is linkedin becoming more about personal branding than professional networking ?

Marketing Ninja

Marketing Ninja

Registered Member
Joined
Jun 18, 2026
Messages
83
Reaction score
22
A few years ago, most people join linkedin for jobs, industry updates or professional discussion. But now my feed is filled with personal stories, life lessons and motivational posts. Some of them performs well but industry insights get less attention now due to these stories.
I think linkedin is now rewarding story telling more than professional knowledge.

For those who use linkedin regularly, have you seen more engagement from sharing your expertise or from sharing personal experiences ?
 
Advertise on BHW
Yeah, LinkedIn has definitely shifted more toward storytelling, so pure industry posts often get buried unless they’re very engaging. From what I’ve seen, a mix works best, share your expertise but wrap it in real experiences or lessons people can relate to.
 
Marketing Ninja said:
A few years ago, most people join linkedin for jobs, industry updates or professional discussion. But now my feed is filled with personal stories, life lessons and motivational posts. Some of them performs well but industry insights get less attention now due to these stories.
I think linkedin is now rewarding story telling more than professional knowledge.

For those who use linkedin regularly, have you seen more engagement from sharing your expertise or from sharing personal experiences ?
Click to expand...
I think you just about summarised it when you said "people joined linkedin for jobs". I think people are trying to change its somewhats original usage. At least in the majority publics opinion. I have friends on there. They don't try to network they are just trying to boost their prospects. Job type industry ones. Or maybe even find friends from way back...Its more of a social thing then people. Expect, for some reason business dont understand that or maybe they do and iam all wrong?
 
Personal stories usually get more likes and comments, but sharing useful industry knowledge builds more trust and attracts the right professional audience over time.
 
Yes, the personal brand of users became more important on LinkedIn.
 
I think topic matters more weather it is a story or an expert post. If the content solves a real problem and also it is useful and easy to relate then more people will engage with it.
 
Personal stories get attention more quickly but practical content builds trust over time. I think the best result comes from mixing both instead of relying on one.
 
Marketing Ninja said:
A few years ago, most people join linkedin for jobs, industry updates or professional discussion. But now my feed is filled with personal stories, life lessons and motivational posts. Some of them performs well but industry insights get less attention now due to these stories.
I think linkedin is now rewarding story telling more than professional knowledge.

For those who use linkedin regularly, have you seen more engagement from sharing your expertise or from sharing personal experiences ?
Click to expand...
Both have their uses but if you promote a personal brand and it becomes viral, then you command premium prices from your clients.
 
Marketing Ninja said:
A few years ago, most people join linkedin for jobs, industry updates or professional discussion. But now my feed is filled with personal stories, life lessons and motivational posts. Some of them performs well but industry insights get less attention now due to these stories.
I think linkedin is now rewarding story telling more than professional knowledge.

For those who use linkedin regularly, have you seen more engagement from sharing your expertise or from sharing personal experiences ?
Click to expand...
My personal posts get huge traffic, but my deep industry insights get the actual sales. I prefer 10 views from real business owners over 10,000 likes from random people.
 
I've found the best-performing posts combine both.
A real personal story grabs attention, but practical insights are what build credibility and trust.
Tell the story, then leave readers with something they can actually use.
 
Exactly. Hundreds of posts can be posted by anyone nowadays, but only those who actually bring something new to the table, provide experience and help users get their questions answered end up ranking
 
In my experience, those that work best do both. The personal story gets people's interest, but connecting it to an actual message or lesson about the industry is what establishes the credibility and attracts the proper audience
 
Marketing Ninja said:
A few years ago, most people join linkedin for jobs, industry updates or professional discussion. But now my feed is filled with personal stories, life lessons and motivational posts. Some of them performs well but industry insights get less attention now due to these stories.
I think linkedin is now rewarding story telling more than professional knowledge.

For those who use linkedin regularly, have you seen more engagement from sharing your expertise or from sharing personal experiences ?
Click to expand...
What are some alternative platforms for professional networking?
 
I've noticed the same thing. The posts that seem to do best usually mix both. A personal story grabs attention, but tying it back to a real business lesson or practical insight is what makes people stick around and engage.
 
A few years ago, most people join linkedin for jobs, industry updates or professional discussion. But now my feed is filled with personal stories, life lessons and motivational posts. Some of them performs well but industry insights get less attention now due to these stories.
I think linkedin is now rewarding story telling more than professional knowledge.

For those who use linkedin regularly, have you seen more engagement from sharing your expertise or from sharing personal experiences ?
 
I use LinkedIn regularly, and I've noticed that most connections and interactions on the platform are largely social in nature, with many people using them primarily to enhance their personal profiles.
 
I think your point makes a lot of sense. LinkedIn users often polish and optimize their profiles to appear more credible, making it easier to attract clients or job opportunities.
 
Marketing Ninja said:
A few years ago, most people join linkedin for jobs, industry updates or professional discussion. But now my feed is filled with personal stories, life lessons and motivational posts. Some of them performs well but industry insights get less attention now due to these stories.
I think linkedin is now rewarding story telling more than professional knowledge.

For those who use linkedin regularly, have you seen more engagement from sharing your expertise or from sharing personal experiences ?
Click to expand...
in my opinion linkedIn has moved away from being only an information platform to becoming a platform where one builds personal relationships. informatiion is important but the connection comes out more when one understands the person behind the struggle nd the lesson learned. for instance writing about a topic will get some interest but talking about how u learned that concept will make the connectiion better.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top