Best practices of White Hat SEO for Product Website

Indeed, creating a blog will enable you to create informational content and assert topical authority but making sure that on-page basics are covered, speed optimization is in place, and product schema markup is properly utilized should be the priority. If you just rely on link building only, you will hit a dead end, therefore relying on both the creation of useful content and excellent technical traits of your site is crucial for acheiving sales in the long run.

Captainleo said:

I have got a client who has created a new product Single page website and he wants me to do its SEO.
What are the best practices should I adopt to increase its traffic, leads and sales.

there is no blog section, so should I add 1 for publishing fresh content or only offpage and link building can get me good traffic?

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however i would not create the blog just for publishing posts. firstly i would try to enhance the product page from the point of view of the search intent, conversions nd user experience. While link building may be helpfful a blog that has valuable informatiion related to customers querries may also drive extra traffic.