Meta Ads Spend Distribution Not Evenly Pacing Throughout the Day

Meta does this sometimes, especially with broad targeting. It doesn’t always spend evenly hour by hour, it pushes budget when it thinks conversions are cheaper.
I usually don’t fight the pacing unless it’s hurting results. Check hourly performance first, and only add ad scheduling or budget changes if certain hours are clearly wasting spend.

I have noticed pacing can vary lately even with unchanged settings and budgets