Hi, first of all, thanks for taking the time to share this thread with the BHW community.
I have a few questions.
I'm in the white hat space, and I only sell through Google Shopping. I sell a type of home décor product.
In your opinion, should I run a feed-only Performance Max campaign using
Maximize Conversion Value, or a Standard Shopping campaign? And with roughly how many products?
Right now, I'm seeing an average CPC of around
$0.80 with a feed-only PMax campaign using Maximize Conversion Value.
Also, I believe Google has recently added the ability to use
Maximize Conversion Value bidding for Standard Shopping campaigns. I used to avoid Standard Shopping because Manual CPC or Maximize Clicks with a CPC cap never seemed to perform as well as a fully AI-driven bidding strategy.
My current setup is:
- Feed-only Performance Max campaign with 120 products, priced between €89 and €499, with most products in the €120–190 range.
- Standard Shopping campaign using Maximize Conversion Value, with the same 120 products and the same price range.
I've also tested campaigns with 20, 40, and 60 products. From my experience, the quality of the search terms starts becoming much better once I have around 60 products in the feed. Below that, Google tends to spend most of the budget on very broad, generic keywords.
How long would you let a campaign run before starting to optimize it?
And on average, how many keywords/search terms would you exclude each day?