Read SEO case studies, test strategies on your own site, and track every change you make. Hands on experience with free Google tools will teach you much faster than theory alone.
I use Google Search Console, Keyword Planner, and PageSpeed Insights the most. They're free, reliable, and give you real data straight from Google. Focus on learning keyword research and SERP analysis first—tools are only as useful as your ability to interpret the data.
Screaming Frog (free up to 500 URLs) for quick technical/on-page audits and Ahrefs Webmaster Tools for daily backlink monitoring without spending a dime.
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