What makes someone stand out on LinkedIn today?

Vector TN said:
Hi,
I am working on LinkedIn and I observe that some people focus on personal branding, others publish educational content, and some rely heavily on networking and engagement.
In your opinion, what actually makes someone stand out on LinkedIn today?
I am interested to listen from you that what strategies have worked best for you and what trends you are seeing lately.
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the key aspect that comes to mind is the identity that a person may have. while there are a lot of people who r offering adviice the ones who make an impression tend to be those who have a specialized area of expertise along with their way of communicating their thoughts. Consistency definitely helps but what i have found works even better are coments nd engaging in conversatiions.
 
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Not trying too hard. Daily posts, really? What a cup of coffee taught you about sales?
 
In my opinion, what makes someone stand out on LinkedIn is the valuable content they create and the insights they share with the community.
 
Yeah @coworker nailed it with the cup of coffee stuff, the cringe on linkedin is getting out of hand. tbh what actually works right now is hijacking other peoples reach. posting daily on your own empty profile is kinda useless if you don't already have a big following. better to write high value comments on the big players in your niche. people actually read those comment sections to find real experts instead of the usual AI generated fluff... that and actual teardowns of campaigns instead of generic advice.
 
From what I've seen, people who share their own experience tend to stand out more. There are already enough generic tips on LinkedIn. Real insights and genuine engagement seem to get the best response.
 
In my experience, consistency beats any single strategy
Share useful insights, engage genuinely, and let your personality show—people remember people, not just posts.
 
People usually stand out by sharing useful ideas consistently and building genuine professional relationships A complete profile clear communication and content that helps others often leaves a much stronger impression than simply having a large network
 
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