Short fifteen to thirty second clips are still king for algorithmic reach and viral follower growth, while videos over one minute build deep engagement, maximize monetization, and convert loyal fans, so veterans combine short hooks for reach with longer content for community building.
Longer videos can be more engaging however, this is only possible if the additional tym brings some value to the viewer. In many cases, short videos were more engaging compared to long ones just because of the shorter time needed to convey the information. the most efficient strategy would be trying various video durationns on the same subject.
Short videos remain king for rapid viral reach, but longer videos are key for building a loyal fanbase and maximizing RPM, the best strategy is using short clips for broad discovery and long videos for deep retention.
