it is better to create a smaller community that is really interested in the theme. the most useful linkedIn opportunities appear when u have some discussion that means something not bcuz u have the highest number of followers. some people who know that uh are an expert in the sphere can be more benefficial than thousands who do not read ur publications.Hello
LinkedIn profiles with huge follower numbers but their posts get very little engagement.
At the same time some people with much smaller audiences seem to generate real conversations, leads and opportunities. It makes me wonder if audience quality matters more than audience size.
What would you rather have on LinkedIn: 5,000 highly relevant followers or 100,000 general followers? Curious to hear your thoughts.