Meta's Advantage+ Audiences quietly killing manual targeting performance lately?

• Are you still using manual interests, or have you switched almost entirely to Advantage+?
• Have you noticed any major differences in CPA, ROAS, or scaling?
• Is manual targeting still worth testing, or is Meta slowly forcing everyone toward automation?

32OZ said:

I've been comparing campaigns over the last couple of months, and something feels different.

Manual interest targeting used to consistently outperform broad targeting for me, but lately Advantage+ Audiences seem to be getting the better results more often. I'm not sure if it's just account-specific or if Meta has shifted something behind the scenes.

For those actively spending on Meta Ads:

• Are you still using manual interests, or have you switched almost entirely to Advantage+?
• Have you noticed any major differences in CPA, ROAS, or scaling?
• Is manual targeting still worth testing, or is Meta slowly forcing everyone toward automation?

Would love to hear from people managing decent budgets rather than small test accounts.

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