Is there a new way to Facebook ads? I want to market my digital product

FB/Meta ads CAN be cheaper than Google depending on yer niche, but "cheap" ≠ "effective" — Google Ads captures ppl actively searchin w/ high intent (they're already lookin to buy), while Meta's more interruption-based (scrollin their feed, not searchin), so if ur switchin just bc of cost w/o understanding the diff in intent n targeting strategy, ur just gonna burn budget in a diff place, not actually solve the problem
 
It's new in the field of digital marketing. I started marketing through Google ads, but it's very expensive. I heard that there is a new way to market through Facebook ads that is effective. Why an idea?
We would need to know what product or service you are currently promoting in order to provide a specific analysis.
 
facebook ads can be effective because they offer strong audience targeting and creative testing options
start with a small budget test different creatives and audiences then scale only the campaigns that show consistent results.
 
Facebook Ads can be a good option because you can reach people based on their interests and behavior. It can be cheaper than Google Ads in some niches.
 
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