Facebook vs Google - Your experience based on cost.
- Thread starter fatech
- Start date
- Oct 25, 2018
- 2,206
- 9,515
I hope you realize it's different for every campaign, niche and demographic.
Someone else achieving that number with google doesn't mean you'll achieve the same.
- Sep 7, 2024
- 485
- 245
In my opinion, this is not achievable at Google.
- May 12, 2023
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i work on fb for several years, but the experience with google is just a little.
I'm also quite curious about the current performance of Google ads.
I know that some products only perform well when running ads on Facebook, while others only perform well when running ads on Google.
I'm also quite curious about the current performance of Google ads.
I know that some products only perform well when running ads on Facebook, while others only perform well when running ads on Google.
The WP Nerd
Junior Member
- Jun 7, 2026
- 192
- 54
@HA Marketing Agency is mostly right for search, but you can actually hit those numbers on google display network if you dont filter out the junk placements. problem is the lead quality will be absolute trash compared to facebook. if you want search traffic though, cpc is way too high to ever hit 6 cents unless you target tier 3 geos with zero competition. what niche are you running @fatech?
exevirus1989
Newbie
- Mar 8, 2024
- 14
- 2
This is a very good cost to be honest on facebook. I doubt you can get the same results for google........but is all depend on how you make the campaign
seopowergirl
Junior Member
- Apr 28, 2026
- 137
- 32
The better platform often depends on the goal and audience. Google can work well for high-intent searches
while Facebook is often more effective for reaching new audiences at different budget levels.
while Facebook is often more effective for reaching new audiences at different budget levels.
luisnieto1520
Newbie
- Aug 5, 2025
- 34
- 6
Google will be more expensive if you get 0.06$ is almost impossible to match that with google unless you have a ground breaking idea for ads
Cheap signups are nice but the real metric is cost per customer not cost per signup.
Thompson_%
Newbie
- Jul 17, 2026
- 5
- 0
In my experience, neither platform is universally cheaper it depends on your goal and audience. Facebook has often given me a lower cost for brand awareness and lead generation, while Google tends to perform better when targeting people who are already searching for a specific product or service. I usually choose the platform based on user intent rather than cost alone, since that's where I've seen the best return on investment.
- May 23, 2019
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Thanks all for the response. Signup here i mean, the user visits your landing page or website then signup for an account, thats the campaign goal.
So the question is. Has anyone ever achieved this type of goal with Google? Irrespective of the niche and audience.
So the question is. Has anyone ever achieved this type of goal with Google? Irrespective of the niche and audience.
Prime Solution
Newbie
- Jan 22, 2025
- 44
- 12
$0.06 per signup on Facebook is genuinely impressive Google Ads can hit similar numbers but typically runs higher CPAs, especially for lead gen. Test Microsoft Ads too; lower competition often means cheaper conversions than both platforms.
muntant 7mm
Registered Member
- Oct 18, 2025
- 50
- 5
I've seen google beat facebook on ROI even with a much higher signup cost. The intent behind the traffic can make a huge difference.
- Oct 17, 2023
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It’s impossible to predict the outcome for sure when running ads; costs and allocation methods vary depending on the specific audience and campaign setup. If a particular ad performs well, the cost could end up being even lower.
- Oct 13, 2024
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It’s hard to say! As you know, the same campaign can yield different metrics at different times. Costs depend on a variety of factors—such as content, imagery, target audience selection, and campaign execution...
epoxylantai
Registered Member
- Oct 25, 2023
- 60
- 8
Hitting $0.06/signup is fully achievable on Google or TikTok Ads, but almost exclusively in Tier 3 GEOs or broad lead magnets, Google Search will never reach that and the lead quality is usually way worse than Meta.