How to monetize my hard earned 22k gaming niche email list?

Tinieblas

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I have a website where people can earn gaming gift cards (for real), I have about 22k registered users, so I have all their emails.


How to monetize this email list that I gathered for the last 1.5 year?
Main demographics are : India, US and Germany.
 
I think you could make money by promoting gaming websites through affiliate marketing. That's a valuable resource, so I'd recommend taking advantage of it and focusing on game-related affiliate marketing.
 
That pathetic audience of schoolkids won't bring in any money! Next time you want to waste a year and a half, build up a base of patrons and sponsors—that kind of base will be many times more useful...
 
You could use Lootlabs.gg to monetize it. Lootlabs is designed to monetize users by having them complete offers (CPA, app installs, surveys, etc.) before accessing content or rewards. Since your audience already visits a rewards site, there's a natural overlap.
 
@Tinieblas 22k emails is useful but only if they still remember your site. I’d first do a soft reactivation email, like “new rewards / bonus code inside” and clean out bounces + dead users, otherwise you’ll burn the list fast.

For monetizing, split India separate from US/DE because EPC will be totally different. US/Germany can take gaming subs, game keys, VPN, cloud gaming, hardware deals, maybe paid newsletter placements from small gaming sites. India prob better with CPA/app installs/surveys/reward style offers, but keep it tied to points/gift cards or they’ll ignore it.

Don’t blast random crypto/casino junk unless you want the list dead in 2 weeks. Better to send 1-2 decent offers per week and keep the main angle “earn/redeem more”, since that’s why they signed up in first place.
 
@Tinieblas 22k emails is useful but only if they still remember your site. I’d first do a soft reactivation email, like “new rewards / bonus code inside” and clean out bounces + dead users, otherwise you’ll burn the list fast.

For monetizing, split India separate from US/DE because EPC will be totally different. US/Germany can take gaming subs, game keys, VPN, cloud gaming, hardware deals, maybe paid newsletter placements from small gaming sites. India prob better with CPA/app installs/surveys/reward style offers, but keep it tied to points/gift cards or they’ll ignore it.

Don’t blast random crypto/casino junk unless you want the list dead in 2 weeks. Better to send 1-2 decent offers per week and keep the main angle “earn/redeem more”, since that’s why they signed up in first place.
Thank you so much!
 
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