- Sep 7, 2021
- 6,747
- 778
Reddit and TrustPilot have apparently become SUCH powerful parasite SEO domains that a subreddit and a category is now ranking for one of the biggest casino terms in the world...
And at the exact same time, five established, purpose-built casino branded sites dropped out of the top 10 entirely.
This is worth understanding, because it's not an anomaly - It's how the system actually works now.
Google's algorithm doesn't read these pages and decide they're the most expert answer like their engineers and the white hats would have you believing... It measures signals it can count at scale - And root domain authority is one of the heaviest.
Reddit and TrustPilot carry authority that a standalone affiliate site, however well-built, simply cannot accumulate.
When an update re-weights toward those signals, the sites relying on borrowed authority rise and the specialists fall.
BUT, authority is transferable, and increasingly it beats effort, history and expertise... You can be frustrated by that, or you can build around it.
Source - LinkedIn
And at the exact same time, five established, purpose-built casino branded sites dropped out of the top 10 entirely.
This is worth understanding, because it's not an anomaly - It's how the system actually works now.
Google's algorithm doesn't read these pages and decide they're the most expert answer like their engineers and the white hats would have you believing... It measures signals it can count at scale - And root domain authority is one of the heaviest.
Reddit and TrustPilot carry authority that a standalone affiliate site, however well-built, simply cannot accumulate.
When an update re-weights toward those signals, the sites relying on borrowed authority rise and the specialists fall.
BUT, authority is transferable, and increasingly it beats effort, history and expertise... You can be frustrated by that, or you can build around it.
Source - LinkedIn
