You'll learn the platform much faster by testing your own ideas than by relying on edits or compilations and it costs almost nothing to get started.
The absolute best format for beginners is Talking Head combined with the green screen effect to comment on trending niches using just your phone, it forces you to master retention pacing and the crucial 3 second hook with zero financial investment.
Beginners seems to complicate things when the topic is format. the most important aspect is to test theories very fast and learn from metrics like watch time, retention, and comments. an amateur video on a phone with a compelling intro will teach you much more than a professionnally edited one.
The best zero cost format to start with is Talking Head or short Voiceover videos edited in CapCut, it requires only your current smartphone while allowing you to quickly master algorithm fundamentals like Hooks, retention, and trending audio without production fatigue.
While it might be the easiest type of content to test, i do not believe that it is also the easiest content to create. original videos are very easy since you can test out hooks, topics, and the reactions of the audience without depend on the trends or any other pre made content.
If you are just starting I recommend making simple original videos with your phone because it is the easiest way to learn what works on TikTok. If I focus on short videos that solve a problem share a tip or tell a quick story and pay attention to your hook in the first 3 seconds that will be up to the mark my experience . This helps you understand the algorithm improve your editing skills and build your own style without spending money on expensive equipment. open to help you if you need
You can post natural videos first.Then you can move to other contents
If it is a new idea then i would use original videos or screen records with a gud hook first. Edited videos will also work, but oreal ones allow you to see the reaction of the target audience.
