ZeroDaySEO
Registered Member
- Mar 17, 2026
- 55
- 20
I’m focusing more on Google and Meta, but testing TikTok too because cheaper traffic is getting harder to find these days.
Which PPC platform are you focusing on in 2026?
- Thread starter Black_digtal205
- Start date
Still focusing mainly on Google and Meta. They’re getting more competitive, but they still bring the most consistent volume. I’ve been testing TikTok more for some niches, but the creative side takes a lot more effort. Bing is still useful when the numbers work, especially for cheaper clicks, but I wouldn’t shift a major budget there yet.
evergreen ads
Registered Member
- Apr 13, 2026
- 57
- 4
My suggestion would be not to depend on one platform. Start with Google Ads, then test Meta or Microsoft Ads and compare the actual ROI.
frost venom
Registered Member
- Feb 18, 2026
- 64
- 22
Last year I used Meta the most, but this year I reduced my budget there because performance became less stable. Now I focus more on search traffic.
blackinliner
Registered Member
- Nov 30, 2024
- 95
- 13
Focusing on TikTok search ads instead of just standard video ads. People are using TikTok like Google to find products, which makes them much more likely to buy.
- May 27, 2016
- 11,044
- 2,511
How much is the ROI from Bing compared to Google?
Pika Ninja
Registered Member
- Aug 13, 2025
- 80
- 23
Meta still works well for scaling if you have good creatives, but Google is still king for high-intent traffic. I think the best approach now is not depending on one platform, just spreading budget and cutting losers faster. Testing matters more than the platform itself.