Why aren't my Facebook Ads campaigns generating sales anymore?

Identify the cause

Instead of changing everything at once, check the following one by one:

Did revenue drop because of fewer clicks or fewer purchases?
How have CPM, CTR, and CPA changed compared to the period when the campaign was profitable?
Have there been any recent changes to the website or the checkout process?
Are the pixel and conversion events still tracking accurately?
Have there been any changes to the product, price, or offer?

TrustMarket said:

Lately, my advertising costs have been very high, generating many messages but not resulting in any orders.

Click to expand...

My friend, if this continues for several days, there's no reason for you to continue this campaign. Please launch a new campaign; you need to pay more attention to your media.

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