How to Get Better Results from Bing Ads? Need Some Suggestions

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RevlytixHub

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I have been testing Bing Ads recently and wanted to know how others are getting good results from it. What strategies are working for you guys right now? Any tips on campaign setup, targeting, keywords, or optimization that helped improve performance?
Would appreciate some real experience and advice from people who are already running successful Bing Ads campaigns.
 
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I think Bing is good for testing because CPC can be lower than Google. My suggestion is to start with a small budget, test different ads, and increase spending only on campaigns that are bringing conversions.
 
Focus on testing different keywords, keep negative keywords updated and optimize based on conversion data, that's what helped me improve results.
 
Honestly the biggest unlock for me is just importin ur winning Google Ads campaigns directly (Bing lets u do this natively) then tweakin bids down since CPCs are stupid cheap comparatively, but don't sleep on the demographic skew — Bing users trend older n higher-income (desktop-heavy, work computers), so ur messaging n landing pages might need adjustin if ur offer's built for a younger/mobile-first Google audience
 
IMO bing ads is a very cost effective solution as compared to GAds, since quality is better than Google always.
 
One thing that helped me was keeping campaigns very simple at start. I also keep checking search terms and add negative keywords often. Small changes over time gave me better results than changing everything at once.
 
one thing nobody mentioned yet, watch the time of day. bing skews heavy toward business hours since so much traffic is work desktops. i had campaigns bleeding money at night and weekends for basically nothing, once i ad scheduled around 8-6 weekdays my cost per conv dropped a lot.

also the import from google is nice but dont just set n forget it. bing match types behave a bit different so you can get junk traffic slipping through if you copy negatives over blind. check search terms weekly like a couple people said.

audience is way smaller than google btw so dont expect the same volume, its more of a supplement imo not a main channel.
 
If your target age is not 40+, you need to reconsider Bing Ads!
 
@CloudMerchant is right about the match types, they are way broader than Google. But the biggest thing nobody mentioned yet is the partner network. When you import your campaigns, Bing automatically opts you into their syndication partners. Honestly, like 80% of that traffic is straight junk and click fraud. Go to your ad group settings and change the distribution to "Bing, Yahoo, and MSN search only" otherwise you will burn through your budget in a day. If you do run partner network, you have to run publisher reports daily and exclude the spammy domains... otherwise its just a money pit.
 
Start with exact and phrase match keywords, keep the campaign simple and optimize only after you have enough data.
 
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