My journey to building a massive website

Just as I expected the earnings for June went down, anyone know why RPMs are lower during the summer? Or is it just my female oriented niche? Traffic is steady but RPMs are about as bad as January...

Here's the GSC for June
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And here's the analytics
Unique visitors: 85k (-3k)
Sessions: 126k (-4k)
Page views: 228k (-2k)
Time on Page: 1m 16s (+1s)

A slight drop in traffic but that's ok, it's pretty stable so I'm not at all worried. But as I said the RPMs are so bad lately:

Earnings in June: 1387 (-$252)
Average RPM: 11.04 (-$1.53)

Really hoping the earnings will improve when summer ends.. First half of July looks even worse, traffic is good but looks like we will just barely break $1k for the month. Reached out to PubNation again since I heard they are merging Pubnation and Mediavine, they got back to me with the most generic answer ever. Basically just saying RPMs fluctuate throughout the year. Was hoping for some new tips to try.

Personal rant

Still struggling with mental health and addiction, I have decided to quit school and instead get a warehouse job, have booked a 2 day education this weekend for all the machines (fork lifts etc).

Met a wonderful woman and have spent the past month together, she knows about all my problems and said she wants to support me all the way. Been off drugs for a month now and trying to lay off the alcohol as well.
 
My RPM has also dropped since early July, and I hope it goes up soon.

Best of luck with your personal life, it seems like you’ve already found the one!
 
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