Best e-mail marketing setup?

matthewcash

matthewcash

Newbie
Joined
Feb 11, 2026
Messages
24
Reaction score
3
I’m wondering what the best setup for email marketing is. Right now, I’m using Instantly to automate sending and receiving emails, and I’m buying domains from them ($15/year) along with mailboxes ($5 per mailbox per domain, up to 5 per domain).

I’m thinking whether it would be more cost-effective to buy my own domains and set up email accounts on Google Workspace. How time-consuming is that? My goal is to send around 10,000 emails per month and possibly scale further in the future. At the moment, I’m trying to figure out how to structure everything and optimize costs.

Currently, I have an issue where, after about a month of sending emails (which are fairly short and simple, but not perfectly optimized for anti-spam, no HTML emails), they start landing in spam. Then I have to rotate domains and email accounts.

I’d appreciate your help.
 
Advertise on BHW
At your volume, issue is likely deliverability not tools. Try multiple domains + proper warmup + SPF/DKIM/DMARC. Rotating every month = something’s off in setup.
 
I run a one-week warmup using Instantly. They send emails between their own mailboxes, simulate reading messages, and mark emails as important. The warmup starts at 1 email per day and increases by 1 each day, with a maximum of 10 warmup emails daily. The reply rate is around 30%, open rate 100%, and about 40% are marked as important. I only start sending actual campaign emails after this one-week warmup. During campaigns, the warmup continues in the background. Depending on the campaign, I use different domains, currently 4, each with 5 separate mailboxes. SPF, DKIM, and DMARC are all properly set up. Email content is created using spintax for more variation, and an unsubscribe link is included.
 
Buying your own domains and using Google Workspace is more cost-effective for scaling to 10k/month, but you'll still hit spam if your technical setup (SPF/DKIM/DMARC) isn't perfect. Focus on granular warming and high-quality lead lists to stop the monthly domain burn
 
Better run your own domains and warm them slow. Spam hits when volume jumps or domains too new. Keep low daily sends per inbox and rotate clean.
 
megakim said:
Better run your own domains and warm them slow. Spam hits when volume jumps or domains too new. Keep low daily sends per inbox and rotate clean.
Click to expand...
Do you recommend any specific numbers and time intervals?
 
matthewcash said:
I’m wondering what the best setup for email marketing is. Right now, I’m using Instantly to automate sending and receiving emails, and I’m buying domains from them ($15/year) along with mailboxes ($5 per mailbox per domain, up to 5 per domain).

I’m thinking whether it would be more cost-effective to buy my own domains and set up email accounts on Google Workspace. How time-consuming is that? My goal is to send around 10,000 emails per month and possibly scale further in the future. At the moment, I’m trying to figure out how to structure everything and optimize costs.

Currently, I have an issue where, after about a month of sending emails (which are fairly short and simple, but not perfectly optimized for anti-spam, no HTML emails), they start landing in spam. Then I have to rotate domains and email accounts.

I’d appreciate your help.
Click to expand...
Yeah Google will not be playing along with your little freeloading scheme mate.

This is not how it's done.

Email has become very hard and restricted these days, the providers do very many checks that didn't exist until recently.

Since I don't have the time to write essays, ask an llm or do some reading about how roll your own inboxing is hard now and why you can't abuse any big service for that.

Promise you, no easy way, it's got to be done properly
 
Better to use your own domains, warm them. Make sure your DNS records are correct and that your content doesn't trigger their spam filters
 
Tty to find old google workspace non profit account they have limit like 1500 email quote of each user and there is limit like 2500 user free Fortnite it will be good for you
 
The spam issue after a month is usually not the domain — it's the warmup being too aggressive or the sending volume outpacing inbox reputation.

A few things worth checking:
  1. Inbox to sending ratio — each inbox should send max 20-25 emails/day after a proper warmup period of 2 weeks
  2. Copy triggers — even plain text emails can hit spam if they contain certain patterns. Run your copy through a spam checker like Mail-Tester before each campaign
  3. Domain age — freshly registered domains need 2-3 weeks minimum before any sending, even with warmup tools running

On the cost question — buying your own domains and setting up Google Workspace separately does save money long term, but the setup time is real. The DNS configuration alone (SPF, DKIM, DMARC) takes time to get right if you haven't done it before.
 
matthewcash said:
I run a one-week warmup using Instantly. They send emails between their own mailboxes, simulate reading messages, and mark emails as important. The warmup starts at 1 email per day and increases by 1 each day, with a maximum of 10 warmup emails daily. The reply rate is around 30%, open rate 100%, and about 40% are marked as important. I only start sending actual campaign emails after this one-week warmup. During campaigns, the warmup continues in the background. Depending on the campaign, I use different domains, currently 4, each with 5 separate mailboxes. SPF, DKIM, and DMARC are all properly set up. Email content is created using spintax for more variation, and an unsubscribe link is included.
Click to expand...
curious - are you doing this on gmail? I was reading that gmail is getting better at flagging these 3rd party warm up services and it can impact a new email reputation. i'm starting a new business, and have a custom domain with SPF, DKIM, DMARC all setup correctly. have been sending emails back and forth between about 10 other inboxes that I own (some gmail, some protonmail, etc). it's manual but was doing it that way to keep it authentic. does instantly actually work?
 
I tried to build my own platform and pool of emails to warmup... but the more I think about it, it's almost impossible to avoid flags that we are operating a network.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top