- Sep 7, 2021
- 6,567
- 764
A U.S.-based peptides brand partnered with our team to scale online purchases through Facebook Ads while maintaining efficient acquisition costs and consistent campaign performance.
Our objective was to increase qualified purchases, improve return on ad spend (ROAS), and scale advertising spend without sacrificing profitability.
4-6 Creatives
Ad Accounts Warmed Up Already
Narrow Targetting
Sales Camapign from Day 1
Our objective was to increase qualified purchases, improve return on ad spend (ROAS), and scale advertising spend without sacrificing profitability.
Campaign Goals
- Increase online purchases
- Scale ad spend while maintaining profitability
- Improve ROAS
- Reduce cost per purchase
- Reach high-intent customers across the United States
What We Did
4-6 Creatives
Ad Accounts Warmed Up Already
Narrow Targetting
Sales Camapign from Day 1
Campaign Results
| Metric | Result |
|---|---|
| Amount Spent | $5,910 |
| Purchases | 484 |
| Cost Per Purchase | $12.21 |
| Return on Ad Spend (ROAS) | 14.23x |
Strategy
To support growth, the campaign focused on:- Audience segmentation based on customer behavior and purchase intent
- Continuous testing of multiple creative variations
- Optimization of campaign budgets based on performance data
- Scaling winning campaigns while monitoring acquisition costs
- Ongoing performance analysis to improve efficiency
Highlights
- 14.23x ROAS achieved during the campaign
- 484 purchases generated
- $5.91k successfully scaled in advertising spend
- $12.21 average cost per purchase
- Consistent optimization throughout the campaign lifecycle