I don't focus on word count anymore. I write only as much as the topic needs some page rank with 800 words, while other need 2500+. Matching search intent has worked better for me than simply publishing longer content.
Longer does not necessarilly mean better all the time. Some shorter articles that i have written have performed well just bcz they were able to provide an answer fast enough to the searcher. I normally consider making the content valuabble than reaching certain word counts.
I am still producing long form copy, but only on pages where I can maintain it. A 2,000 word guide that has become out of date is sometimes less useful than a smaller article updated every few months. experience has shown me that maintenance is more important than word count.
I think content structure matters more than length. A clear article with good headings and useful information can perform better than a long, boring post.
In my opinion the old idea of the longer it is the better it is does not seem to be relevant any longer. There r some topics that require an extensive guide on how to accompliIsh something while there r other topics where just providing a short but concise response works perfectLly well.
I used to look for longer articles, thinking that the more words there were, the better the ranking. However, the outcome was sometimes not as good as I thought. It is usually those articles that give clear answers to key questions with additional information provided when neccessary that rank higher.
A premium domain can give you a small advantage in trust, but it won't replace good content and marketing. I would only buy one if the budget allows.
Either works as long as it satisfies search intent. I write mostly shorter posts because they're easier to read.
I rarely write a full length piece at once now. what happens is that i put out the essenntial piece first and then add to it during the next few weeks depending on search console impressiions and search terms it gets featurred in. The added content comes from real data, not guesses.
I've had better results with content that matches search intent rather than a specific word count.
