- Apr 7, 2010
- 365
- 61
REVIEW
I was lucky to obtain a free review copy so here is my honest detailed review.
Getting a HiBot Panorama audit was a real eye-opener.I initially filled out a questionnaire about my website competitors etc,and within a couple of days they sent the report to my email. The report ran a wide range of category questions through five different AI engines—ChatGPT, Claude, Perplexity, Google, and Grok. It turned out I had a major "identity collision" with a lookalike brand. Perplexity was actually crediting them with my category answers.
The audit didn't just give me a score; it backed everything up with hard data. Seeing the AI "Showdown," where Claude literally claimed it couldn't verify that my business existed, was worrying, but it also gave me a clear list of what needed fixing.
Every audit is human-powered, meaning a real person conducts and analyses the data.I received a detailed PDF report along with a CSV containing every raw AI response, so you can see exactly how different AI models view your business. There are hundreds of questions and responses to go through, which makes it useful for tracking how AI answers change over time as you implement the strategic recommendations ie creating comparison content, building third-party reviews, improving your website, and following the suggested next steps to increase your visibility score.
The report also breaks everything down using their ANSWER methodology, scoring you from 0–100 across six areas: Appearance, Nomination, Showdown, Worth, Expertise, and Reputation. Seeing a "0" for Nomination really highlighted how little use case documentation I had on my own site. The report also showed me which competing brands AI was recommending instead of mine and gave me a prioritised roadmap for closing those visibility gaps.
Overall, I found the audit genuinely useful. It didn't just tell me I had a visibility problem—it showed me exactly where the problems were, why they were happening, and gave me practical steps to improve them. If your business depends on being recommended by AI tools like ChatGPT, Claude, or Perplexity, this is well worth doing. I'll definitely be running another audit in a few months to measure the impact of the changes I've made.
Thanks a lot for giving us a try and your thorough review!