- Dec 19, 2007
- 3,286
- 408
The best white hat SEO move is building topical authority, with content clusters that are organized well and internal links that actually connect the dots. it helps Google figure out what your niche is about, and the rankings tend to last a lot longer. Also, when you win natural backlinks via digital PR, or content that people genuinely find useful , it usually beats paid outreach or spammy follow ups by a huge margin. Technical SEO then supports the whole thing, by making sure the site stays quick and crawlable, so everything else can do its job.