Reels still appear to be the most effective way for discovery, particularly if you need to reach someone who does not follow you yet. However, I would not rely on views as the only one metric of success bcz sometimes the small carousels can generate higher no of saves, profile visits, and followers. in my opinion, the most effective method is to use reels to grab attention and then convert it.
It’s clear that reels are still king when it comes to discovery, although i would never consider them solely on the basis of views. I have seen how much reach a reel could generate without bringing any new followers, while a carousel would sometimes have less reach but far bettetr profile clicks and saves. In my opinion, the best tactic is Reels to grab attention and then other formats to keep them engaged.
