Vynith
Regular Member
- Jun 5, 2026
- 255
- 1,192
Influence is one of the best psychology/business books I have ever read
It's amazing.
It's written by behavioural scientist Dr. Robert Cialdini.
It basically goes into how to use the 7 principles of influence in your business and/or life.
It's a huuuuge tome of a book and is written a bit too academic but it's not so bad heck even I who barely passed English GCSE could understand it.
I've read it 3 times as of now and will be re-reading again shortly.
TLDR of the book.
There's 7 primary principles and they are:
Scarcity/Urgency, Liking, Authority, Unity, Commitment and consistency, social proof, Reciprocity.
An example of each:
Scarcity: There's only 1 left!
Urgency: Limited time deal only for 48 hours.
Liking: You're more likely to buy from someone you like.
Commitment & consistency: You are more likely to achieve your goal if you publicly state it.
Authority: you are more likely to listen to an order from a police officer Vs a stranger.
Social proof: There's 500 5 star reviews.
Unity: You are more likely to trust the opinions of a family member Vs a stranger.
Reciprocity: I do something for you, you feel the urge to return the favour.
It's amazing.
It's written by behavioural scientist Dr. Robert Cialdini.
It basically goes into how to use the 7 principles of influence in your business and/or life.
It's a huuuuge tome of a book and is written a bit too academic but it's not so bad heck even I who barely passed English GCSE could understand it.
I've read it 3 times as of now and will be re-reading again shortly.
TLDR of the book.
There's 7 primary principles and they are:
Scarcity/Urgency, Liking, Authority, Unity, Commitment and consistency, social proof, Reciprocity.
An example of each:
Scarcity: There's only 1 left!
Urgency: Limited time deal only for 48 hours.
Liking: You're more likely to buy from someone you like.
Commitment & consistency: You are more likely to achieve your goal if you publicly state it.
Authority: you are more likely to listen to an order from a police officer Vs a stranger.
Social proof: There's 500 5 star reviews.
Unity: You are more likely to trust the opinions of a family member Vs a stranger.
Reciprocity: I do something for you, you feel the urge to return the favour.
