Running both right now so can share actual numbers rather than theory. High-ticket single payout: faster feedback loop, you know within 2-3 weeks if a campaign is working. The problem is when a program closes and they do close you lose the revenue stream overnight. Had this happen with HeyGen earlier this year, program shut down and the income just stopped. Recurring: slower to build but the math gets interesting after a few months. Currently running EverBee at 30% recurring for 12 months. 50 conversions so far, $1,294 earned, and those conversions from 3 months ago are still paying. A conversion made in April is still generating commission through next April. That changes how you think about acceptable cost per acquisition you can afford to spend more to acquire a customer because you're getting paid on them repeatedly. the real answer for me: recurring is better long-term but you need the cash flow from high-ticket to fund the traffic while the recurring builds up. they're not competing models, they solve different problems at different stages. One thing nobody talks about recurring programs also die or change terms. So you're not actually building something permanent either way. The skill is the asset, not the specific program.
