In marketing creatives, which colors tend to work best?

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TrooY

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Color and style preference varies from industry to industry. Are there any colour combinations that have seen higher engagement or conversions?
 
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Unless it’s a big startup or corporate brand, I wouldn’t overthink it; simple black and grey palettes work surprisingly well in most niches.
 
From what I've seen, there isn't a magic color combo. A lot of high converting designs just use 2-3 colors consistently. Too many colors usually hurt more than help.
 
@TrooY color psychology is mostly overhyped. @storegg is spot on about keeping it simple, but the real key is contrast. i ran a campaign last year with a clean blue and grey layout, and used a bright, almost ugly orange for the submit button. it converted way better than the matching blue button. basically just make sure your main action button stands out and doesnt blend into the rest of the page.
 
Colors such as blue, red, and green usually give the best results.
 
those color psychology charts you see on marketing blogs are mostly bs... what actually works is isolation. if your page is clean and mostly white or light grey, any bright color for the CTA will pull clicks. i usually stick to a boring dark blue or dark grey for the copy and navigation, then use a bright green or red just for the submit buttons. if everything is colorful nothing stands out. just do the squint test on your lander. if the main button doesnt jump out when you squint your eyes, the colors are wrong.
 
It really depends on the niche and the audience. I've had good results by keeping the design simple and using one accent color to highlight important elements. Running A/B tests has been more useful than following general color rules.
 
the contrast point is what matters here, not the actual colors. i stopped chasing color combos a while back and just focused on making the CTA the only loud thing on the page. squint test is real, i do the same thing.

one thing nobody mentioned... it also depends on traffic source. cold traffic from say native or pop needs way more contrast than warm email clicks where people already know you. for cold stuff i go almost aggressive with the button color, kinda jarring on purpose.

honestly just test it on your own lander. what works in one niche flops in another so general rules only get you so far.
 
One thing I check before picking colors is where the user is seeing it. Mobile traffic on cheap phones makes low contrast designs look dead, especially light grey text/buttons. For finance/health type offers I’ve had better luck with calmer base colors and a very obvious CTA, but sweepstakes/downloads can get away with uglier loud buttons. The combo itself matters less than whether the page looks trustworthy enough and the action is impossible to miss.
 
I've found that contrast matters more than the specific colors. A clean design with one strong accent color for CTAs usually performs better than using lots of different colors. Blue, green, and orange are common high-converting choices, but testing with your own audience is always the best approach.
 
The high contrast colors such as blue, red, and orange always fare well.
 
People always chase the button colour, but the bigger thing is not using your CTA colour anywhere else. If green is your action colour then dont use green for badges, icons, trust ticks, headings etc... otherwise you train the eye to ignore it. Base can be boring as hell, just make the action colour rare and obvious. Also worth matching the general mood of the ad/angle a bit, cause a lander that looks totally different from the click source can feel sketchy even if the colours are “high converting”.
 
The one thing I'd add to the contrast stuff... don't forget about the fold. You can have the perfect loud CTA but if it sits below the fold on mobile half your traffic never even squints at it. @XSMMDoctor nailed the point about not reusing your action color elsewhere, thats the mistake I see most on landers people send me to look at. They've got green buttons but also green checkmarks and green headers and wonder why nothing pops.

Colors matter way less than placement and repetition imo. Same offer, same colors, move the button up 200px and watch it change.
 
Good points on the isolation stuff. @XSMMDoctor made a really good point about not reusing your CTA color... that kills conversions fast.

something i noticed with landers in general is that "ugly" almost always wins. web designers love those soft, aesthetic palettes but they just blend together. a boring white background, dark text, and a loud, almost obnoxious yellow or green button usually gets the clicks. also worth keeping in mind that if you're running fast traffic like pop or native, people have zero patience. if you use heavy styling or fancy color schemes that slow down mobile loading even by a fraction of a second, you lose them before they even see the page. keep it stupid simple and high contrast.
 
Blue, red, and orange colors tend to work the best; however, this all depends upon the target audience and their offer.
 
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