16-22k impressions is good traffic potential. The issue is likely your click-through rate. Check what position you're ranking at — if you're at position 8-10, that explains low clicks. For real estate in Florida specifically: • Add schema markup (RealEstateListing, Place) • Use localized title tags with city names • Include photos in your snippets with proper alt text • Target "near me" and hyperlocal keywords Also check your Google Business Profile — real estate searches often show local pack results first.