The ad account is overspending/budget burning but has zero delivery

Lately, a lot of media buyers have been facing this exact issue
Some campaigns suffer from sudden spend spikes (budget burning), while others completely stall or deliver incredibly slowly.
Switching accounts doesn't even guarantee a fix.

If you swap accounts and the problem persists, high chances are it’s not just an account issue.
You need to look closer at the content, targeting, campaign setup, and even the market/niche itself.
Most of the time, media buyers mistake it for an account glitch, when in reality, the campaign is simply losing its audience resonance.

Yes, good content and images always attract more viewers.

Yeah, if it follows you across multiple accounts, blaming the account is kinda pointless. Usually the creative or audience is already cooked and Meta just burns budget trying to find buyers.

For sure it is something with the audience, change the location, groups, try different one, see if the results are better.

That's true; sometimes visual content alone doesn't attract enough customers. I think short videos suitable for advertising would achieve better reach. do you agree?

Yes, the content greatly influences the results.

In my opinion, many advertisers have recently experienced situations where campaigns either burn through their budget very quickly or receive almost no delivery. Switching accounts doesn't necessarily solve the problem. If you've switched accounts and are still experiencing this issue, the cause could lie in your ad content, target audience, campaign strategy, etc.