[Email Marketing] How about using AI to write the email?

Used it for a couple years now. The "everyone sounds the same" thing everyone keeps repeating is real but kinda overstated imo. The bigger problem i actually ran into was deliverability... the models love certain words and phrases ("unlock", "dive in", "in todays landscape", em dashes everywhere) and those tank you in filters more than people realize. Strip that stuff out first.

@SMM Junction already nailed the main bit, feed it 2-3 of your own emails that actually converted and tell it to copy the rhythm not the words. Don't ask it to "humanize", that just gives you another flavour of generic. Test subject lines in batches and let the rest be boring, the offer does more work than the copy anyway.

yeah it works fine if you stop trying to make it write the whole sequence at once. i use claude for this now because chatgpt has that weird polite tone that instantly triggers spam filters and makes people delete. what works best for me is scraping a few competitor angles, feeding them in, and telling it to write like a lazy coworker. keep the emails under 3 sentences. if you try to get a long newsletter out of it without heavy editing, your deliverability is going to trash anyway.

Claude/ ChatGPT can create whole templates where fit to your newsletter or cold mail.

i use it all the time. it is best use of ai.
All the template ai use is very high quality, just tell it the matter along with your account detail

The word-filter thing gets overblown a bit imo. @The WP Nerd is right that the models lean on certain phrases but stripping "unlock" and "dive in" isnt what saves you, your domain reputation and how your list actually engages matters way more. I had a batch tank once with perfectly clean copy just because the list was stale.

What works for me is keeping a small seed list of real inboxes i check every send, and rotating the openings so 500 people arent getting the identical first line. AI is fine for that part, just dont let it write the same intro every time. The copy is honestly the easy bit, list health is where it lives or dies.

Honestly the thing nobody mentioned is the speed angle. The reason i bother with it isnt because the copy is better, its because i can spin up 15 variations of an opener in two minutes and actually have something to split test against. Without that i was sending the same 2 emails to everyone forever.

@Campaigns By Mike is right that list health carries most of it. Seen plenty of clean AI copy land in spam just cause the domain was cooked or the list went cold.

One thing i'd add, dont reuse the same prompt for months. The output drifts back to that same gpt voice and you stop noticing because youre used to reading it. I swap models every now and then just to break the pattern. Keep subject lines manual though, thats the one part i never let it touch.

You can build an N8N + ChatGPT assistant that will check your email and reply to messages if you train it on your past conversations. It works effectively.