How Are You Getting the Best Results From Pinterest Ads?

The most effective Pinterest advertising optimization comes from a combination of image experimentation and keyword/interest targeting, leveraging the platform's highly discoverable nature.

Everyone here is right that the creative carries most of the weight, but one thing I'd add... clicks on pinterest are cheap and kinda deceptive. A bright pin will get you the click but if your landing page doesnt match the vibe of the pin the traffic just bounces. @digueme touched on this. The saves are honestly the signal I watch more than clicks, if people are saving it the system tends to push it wider on its own.

Also agree with @EchoingEpitaph on not changing everything at once. Lock the audience, run 4-5 creatives, let it breathe for a bit before you judge anything. Pinterest is slow to optimize compared to meta so people kill winners too early imo.

@HyperADS asking the right question tho, hard to say whats "working" without knowing what your actually promoting and if the conversions are tracking.