Does someone do SEO for a mattress online-store?

kullert

kullert

Newbie
Joined
May 22, 2026
Messages
4
Reaction score
0
I'm working on a new mattress Shopify website. I have already published 55 articles in 4 months. The article on our website can be indexed within 24 hours after it is published. These articles get some keywords rank, but can not get traffic from Google.

In addition, I found that the core keywords like "mattress" and "hybrid mattress" are not easy to rank if you have already built many backlinks when your website traffic is small.

How can I push up the traffic in a short time?
 
Advertise on BHW
try advertising on Pinterest and other places that are good for visual content (Imgur, DeviantArt, Tik-Tok, Instagram, etc), sometimes google rewards sites that get traffic from elsewhere.

Also consider attaching an affiliate program to your business (although, you'll probably want to move away from Shopify first to your own domain), and submit your business to marketplaces like CJ.com, Shareasale.com, Refersion.com, etc. Having other people promote your business in exchange for a 5-15% commission beats struggling to get traffic and sales yourself :)
 
The mattress niche is very competitive, so ranking for keywords liek mattress or hybrid mattress will take time. I think you should focus on long tail buyer-intent keywords first. Also, if you want to push up the traffic in short time, then you should consider platfroms like quora, reddit, and other social media along with seo efforts.
 
MichaelGreen said:
The mattress niche is very competitive, so ranking for keywords liek mattress or hybrid mattress will take time. I think you should focus on long tail buyer-intent keywords first. Also, if you want to push up the traffic in short time, then you should consider platfroms like quora, reddit, and other social media along with seo efforts.
Click to expand...
Thank you for your suggestion
 
Tiktok
IG
And FB

Would go in this direction including their market places than SEO
That specific niche is overcrowded with many big players
SEO won't cut through for a long while
 
I think if your pages are indexing and ranking for some keywords that is a good sign. the issue can be that you are targeting keywrds with low search volume or keywords that are too competitive to get traffic.
 
55 articles is already a lot, so i'd look beyond content volume. if keywords are ranking but traffic isn't coming, the positions are probably too low to get clicks. instead of chasing terms like "mattress", i'd target longer, more specific keywords.
my opinion, the quickest gains usually come from pushing page 2 rankings onto page 1, not publishing more articles.
 
55 articles in 4 months is a good start but mattress keywords are highly competitive focus on long tail keywords with buyer intent and strengthen internal linking before chasing head terms like mattress
 
You have a very competitive YMYL market, so blog post count alone won’t drive traffic in a hurry Stick to money pages and long-tail keyword clusters (like best mattress for back pain side sleepers 2026 and internally give those authority from within your site. Also create topical and link relevance using only a few high quality niche backlinks, rather than a lot of poor links – Google needs to trust your new site first
 
At this point I would stop focusing on broad terms like "mattress" and instead focus on long-tail keywords that clearly show buyer intent. It's good to be indexed but if you're ranking high but not getting any clicks and it's likely that the keywords you're targeting are too competitive or don't match what people are looking for.
 
kullert said:
I'm working on a new mattress Shopify website. I have already published 55 articles in 4 months. The article on our website can be indexed within 24 hours after it is published. These articles get some keywords rank, but can not get traffic from Google.

In addition, I found that the core keywords like "mattress" and "hybrid mattress" are not easy to rank if you have already built many backlinks when your website traffic is small.

How can I push up the traffic in a short time?
Click to expand...
here progres is not achieved through adding more content and link building but rather through moving away from using generic keyword to target long tail page and trying to improve their ranking position fom second to fifth page.
 
The biggest problem is you're going after one of the most competitive ecommerce niches. Getting 55 articles published in 4 months is nice, but indexing and rankings don't automatically turn into traffic. If your articles are ranking for low-volume keywords and your money pages are not doing well, your site will continue to see slow traffic growth. Don’t chase “mattress” or “hybrid mattress” right now – go after long-tail commercial keywords, like mattress comparisons, mattress for side sleepers, back pain mattresses, and buyer-intent searches. Also, beef up product pages with relevant backlinks and internal links from your blog. In my experience, topical authority building around specific mattress topics tends to return results much faster than trying to rank broad head terms too early.

@kullert
 
the best thing and advice i can do is to write alot of targeted content for your website and keep posting it on your blog and website
it is called content marketing
 
kullert said:
I'm working on a new mattress Shopify website. I have already published 55 articles in 4 months. The article on our website can be indexed within 24 hours after it is published. These articles get some keywords rank, but can not get traffic from Google.

In addition, I found that the core keywords like "mattress" and "hybrid mattress" are not easy to rank if you have already built many backlinks when your website traffic is small.

How can I push up the traffic in a short time?
Click to expand...
Yes, we worked on SEO for eCommerce sites before, including competitive product based niches.
I'd focus on category pages, product optimization.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top