Does someone do SEO for a mattress online-store?

kullert

kullert

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I'm working on a new mattress Shopify website. I have already published 55 articles in 4 months. The article on our website can be indexed within 24 hours after it is published. These articles get some keywords rank, but can not get traffic from Google.

In addition, I found that the core keywords like "mattress" and "hybrid mattress" are not easy to rank if you have already built many backlinks when your website traffic is small.

How can I push up the traffic in a short time?
 
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try advertising on Pinterest and other places that are good for visual content (Imgur, DeviantArt, Tik-Tok, Instagram, etc), sometimes google rewards sites that get traffic from elsewhere.

Also consider attaching an affiliate program to your business (although, you'll probably want to move away from Shopify first to your own domain), and submit your business to marketplaces like CJ.com, Shareasale.com, Refersion.com, etc. Having other people promote your business in exchange for a 5-15% commission beats struggling to get traffic and sales yourself :)
 
The mattress niche is very competitive, so ranking for keywords liek mattress or hybrid mattress will take time. I think you should focus on long tail buyer-intent keywords first. Also, if you want to push up the traffic in short time, then you should consider platfroms like quora, reddit, and other social media along with seo efforts.
 
MichaelGreen said:
The mattress niche is very competitive, so ranking for keywords liek mattress or hybrid mattress will take time. I think you should focus on long tail buyer-intent keywords first. Also, if you want to push up the traffic in short time, then you should consider platfroms like quora, reddit, and other social media along with seo efforts.
Click to expand...
Thank you for your suggestion
 
Tiktok
IG
And FB

Would go in this direction including their market places than SEO
That specific niche is overcrowded with many big players
SEO won't cut through for a long while
 
I think if your pages are indexing and ranking for some keywords that is a good sign. the issue can be that you are targeting keywrds with low search volume or keywords that are too competitive to get traffic.
 
55 articles is already a lot, so i'd look beyond content volume. if keywords are ranking but traffic isn't coming, the positions are probably too low to get clicks. instead of chasing terms like "mattress", i'd target longer, more specific keywords.
my opinion, the quickest gains usually come from pushing page 2 rankings onto page 1, not publishing more articles.
 
55 articles in 4 months is a good start but mattress keywords are highly competitive focus on long tail keywords with buyer intent and strengthen internal linking before chasing head terms like mattress
 
At this point I would stop focusing on broad terms like "mattress" and instead focus on long-tail keywords that clearly show buyer intent. It's good to be indexed but if you're ranking high but not getting any clicks and it's likely that the keywords you're targeting are too competitive or don't match what people are looking for.
 
kullert said:
I'm working on a new mattress Shopify website. I have already published 55 articles in 4 months. The article on our website can be indexed within 24 hours after it is published. These articles get some keywords rank, but can not get traffic from Google.

In addition, I found that the core keywords like "mattress" and "hybrid mattress" are not easy to rank if you have already built many backlinks when your website traffic is small.

How can I push up the traffic in a short time?
Click to expand...
here progres is not achieved through adding more content and link building but rather through moving away from using generic keyword to target long tail page and trying to improve their ranking position fom second to fifth page.
 
the best thing and advice i can do is to write alot of targeted content for your website and keep posting it on your blog and website
it is called content marketing
 
kullert said:
I'm working on a new mattress Shopify website. I have already published 55 articles in 4 months. The article on our website can be indexed within 24 hours after it is published. These articles get some keywords rank, but can not get traffic from Google.

In addition, I found that the core keywords like "mattress" and "hybrid mattress" are not easy to rank if you have already built many backlinks when your website traffic is small.

How can I push up the traffic in a short time?
Click to expand...
Yes, we worked on SEO for eCommerce sites before, including competitive product based niches.
I'd focus on category pages, product optimization.
 
kullert said:
I'm working on a new mattress Shopify website. I have already published 55 articles in 4 months. The article on our website can be indexed within 24 hours after it is published. These articles get some keywords rank, but can not get traffic from Google.

In addition, I found that the core keywords like "mattress" and "hybrid mattress" are not easy to rank if you have already built many backlinks when your website traffic is small.

How can I push up the traffic in a short time?
Click to expand...
55 article is a good start but strong internal linking is a big difference.
 
Publishing consistently is good start. I would focus more on buyer intent keywords and strengthen internal links before expecting major traffic growth.
 
Publishing 55 articles in 4 months is a decent start, but honestly it is still a fairly new site. Getting traction for very competitive terms like "mattress" or "hybrid mattress" usually needs solid topical authority, strong backlinks, plus some real time. If the goal is more traffic sooner, go after lower-competition long tail keywords that show buying intent, tighten up your internal linking, update the pages you already have using Search Console signals, and keep earning relevant, credible backlinks. Most of the time , steady improvements and patience will do more for you than rushing into those big competitive keywords too early.
 
Try focus more on long tail keywords first, they are much easier to rank for, and the traffic adds up over time.
 
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