Is anyone still scaling Facebook Ads steadily this year?

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Yes, clients have still been scaling. But it's more difficult than before due to Meta's restrictions.
 
Kingen Agency Network said:
I find things significantly more difficult than before and would like to know how others are doing.
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we need to learn how to adapt in that platfom
i think fb still be difficulf with some products like casino, gambling and some other products can scale well like financial
 
generally, I see this year, everything seems better than last year, but we just pass 5 months of the year, can't make sure if there is anything terrible will happens in the left months.
 
from last month until now, everything seems more difficult, especially in igaming, facebook scanned a lot of accounts and pages. Hope this storm will pass soon.
 
Jenny 15 said:
we need to learn how to adapt in that platfom
i think fb still be difficulf with some products like casino, gambling and some other products can scale well like financial
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do u launch ads for Financial? is the result good or bad now?
 
LUONG VAN VIET said:
The biggest shift we've seen: broad targeting now outperforms interest stacking in most verticals. Meta's algorithm has gotten good enough that over-targeting actually hurts delivery. Let it find the buyers.

A few things that still move the needle consistently:
- Creative iteration speed matters more than ever. We test 8-12 creatives per week, cut losers fast, and scale winners hard within 48-72 hours
- Consolidating ad accounts into fewer campaigns helps spend efficiency — too many campaigns split the learning phase budget
- Separate cold and retargeting traffic completely — don't let them mix

The difficulty spike is real, but it's mostly filtering out accounts that were coasting on easy targeting. The floor got higher, not lower.
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What's the daily budget to pump creatives so fast
 
Yes, scaling up is more difficult than before due to Meta's restrictions.
 
Yes, things are getting more and more difficult.
 
i actually think things are better than last year, this time the ads are working more steady and customers are spending more
 
honestly, to maintain the stability, it's very difficult because facebook is getting strict and strict. we need how to overcome and fight with it. I see some people still works well.
 
Meta has been good here, also on scale but just adding 20% with a few winning ads isn't going to cut it anymore
 
What i see is that when you try to run ads (mainly gh / bh) in countries that will have elections, it will be even more expansive and hard. But i think it's a constant, with ai almost in all points of ad structure now, either we get better to scale or we get out
 
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