Is posting content or networking more important for LinkedIn growth?

SEO_COMPANY

Regular Member

Jr. VIP

May 29, 2025

212

62

• Jun 16, 2026

• #1

Some people focus heavily on publishing content while others spend most of their time building relationships through comments and connections, which activity has had the biggest impact on your visibility, authority and lead generation efforts?

 

Nikolaos

Elite Member

Jr. VIP

May 27, 2016

11,045

2,512

• Jun 17, 2026

• #2

SEO_COMPANY said:

Some people focus heavily on publishing content while others spend most of their time building relationships through comments and connections, which activity has had the biggest impact on your visibility, authority and lead generation efforts?

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I believe a mix of both is optimal. However, if I were to go with only 1 of the 2 I'd focus on networking, just dm people who have something in common with you and invite them over a quick coffee either in person or virtually.

 

W

WaffleDrifter

Newbie

Apr 30, 2026

25

12

• Jun 17, 2026

• #3

I think content brings reach, but consistent commenting and networking bring more long-term opportunities and leads.

 

A

AdCampaignX

Newbie

Apr 25, 2026

23

6

• Jun 17, 2026

• #4

I believe both are important, but consistent commenting on other posts has improved my visibility more than just posting alone.

 

G

GrowthViaAds

Registered Member

Jul 11, 2025

52

11

• Jun 18, 2026

• #5

Best results come from both, content brings visibility and networking builds trust and conversions.

 

proxygo

Elite Member

Executive VIP

Jr. VIP

Nov 2, 2008

59,085

26,605

• Jun 19, 2026

• #6

networking always first - but theres room for both

 

H

Harrystokes

Newbie

Dec 10, 2023

14

2

• Jun 20, 2026

• #7

Both are important. However, your network enhances your content.

 

H

hoxahij

Newbie

Jun 27, 2026

22

4

• Jul 15, 2026

• #8

I discovered that when you respond to the same set of people, You do better compared to when you try to connect with everybody. The moment they begin knowing who you are, ur posts are more likely to get traction without the need for followinng the algorithm.