I also started posting music on TikTok, not as an artist but just as a hobby. Now I have a network of channels with over 1M followers. However, in 2026 I’ve noticed that it’s become harder to grow an audience. Still, some approaches continue to work.
Collaborations with large accounts, using viral sounds, and promoting your music through bigger channels while tagging your profile can all help.
Most importantly, a lot depends on the kind of songs you post—if they grab attention and resonate with the audience, growth will follow.