what is the exact point of back links?

it is a simple question, is the point to help search engines find your web better or just plant a link in front of some people to scale visibility? and each is a different approach i guess. which one do you think is more effective for smm panels?
It's actually a mix of both; If a backlink is from a highly authoritative, relevant, website it gets you a "vote of confidence*. Traffic can also follow a backlink but generally it is too low.
 
For SMM panels I’d chase referral traffic first. A link on a forum or YouTube video where buyers already hang out is worth way more than some random DR70 link nobody clicks, then build SEO slowly on the side.
 
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