It's actually a mix of both; If a backlink is from a highly authoritative, relevant, website it gets you a "vote of confidence*. Traffic can also follow a backlink but generally it is too low.it is a simple question, is the point to help search engines find your web better or just plant a link in front of some people to scale visibility? and each is a different approach i guess. which one do you think is more effective for smm panels?