[Question] Building a B2B Security Tool: What's the "Sweet Spot" for Pricing and Outreach?

1. Product Packaging: What specific 'deliverables' do companies actually value most? Is it just the scan report, or do they want ongoing monitoring and API integrations?
2. Pricing Strategy: For a startup, what’s a realistic pricing model? Should I go for a 'per-scan' fee, or a monthly 'SaaS subscription' model? What price point have you found to be the 'sweet spot' for small-to-medium businesses?
3. Outreach: What’s the most effective way you’ve found to get a response from CTOs or IT Managers? Cold emailing, LinkedIn, or something else?

Dmaxxy said:

Most small startups use Claude to build internal tools these days, but if you could top that I think there is a chance, but for the outreach, you could use cold emailing but the reply rate is brutal since most of the emails are scraping through the same sources, and tech companies are getting ton of product marketing emails these days. But this not a impossible goal tho, you could find like small startups that does not get much of attention and target them. Eg: low engagement producthunt startups or recently seeded companies from the crunchbase. But do not rely on the cold email only, you need to have a cold calling funnel too. Good luck on your product

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