Need Reddit marketing advice from people who’ve actually done it

Hey everyone,

I’m launching a SaaS product in the next 2-3 days and want to use Reddit as one of my primary marketing channels.

I have two questions:

1. Is it better to grow my own Reddit account organically over time, or buy aged/high-karma accounts and start posting from those?
2. If I buy aged accounts, do I still need to build karma specifically within the target subreddits before promoting my product, or is overall account karma usually enough?

For those who have successfully marketed a SaaS on Reddit:

* What actually worked for you?
* How many accounts did you use?
* Did you post from founder accounts or aged accounts?
* How long did it take before you started getting traffic/signups?

Looking for real experiences, not theory.

Thanks.

Here are answer to your questions:-

1. Is it better to grow my own Reddit account organically over time, or buy aged/high-karma accounts and start posting from those?

Answer: For any kind of SAAS you need few accounts which will work on helping people having issues which your SAAS particularly resolves. So, if your saas is about lead generation then you should have few accounts (same accounts always) to help people as much as possible not going ballistic with promotions but following a 90/10 rule means 90% of the times you are helpful, 10% of the time you are suggesting something. I would really say keeping these accounts isolated from other accounts and you can use them for long term growth of your SAAS.

2. If I buy aged accounts, do I still need to build karma specifically within the target subreddits before promoting my product, or is overall account karma usually enough?

Answer: Aged account is not the answer if you are not doing it right. Aged accounts will also hit the blockwall if you don't know what you are doing. I would say if you are going with aged accounts promote in the subreddits which have easier rules, tougher one's can be tackled later.

And answer to these:-

I have worked with 100s of clients in SAAS niche alone to tell you these. Although people need few posts and comments from us mostly but we recommend them to go with proper campaign and workflows for reddit. Its not about targeting a few post but create authority slowly on reddit.

• What actually worked for you?

-> SAAS promotions takes time, create few main accounts and then keep some dummy accounts to ask questions in case no one is asking them already on subs you are targeting.

• How many accounts did you use?

-> 5-10 accounts for one SAAS should be enough to see whats converting and what's not.

• Did you post from founder accounts or aged accounts?

-> Founder account will be good for creating long term traction. Aged account for posting questions which are really specific to your SAAS only.

• How long did it take before you started getting traffic/signups?

-> 1 to 3 month is the realistic goal you should setup.

I would say that you should focus on adding value, helping people and participating naturally.

I would say helpful comments can sometimes be more effective than creating new posts. Answering questions and sharing genuine experiences can help to build credibility over time.

Overall karma opens some doors, but local trust closes the deal, especially in tech subs where people click profiles like unpaid fraud analysts

I’d be careful with bought accounts for SaaS, especially if you’re launching in 2-3 days. Reddit users sniff that stuff out fast, and once the brand name gets attached to spammy profiles it’s hard to undo. I’ve had better results using a founder-ish account and just answering very specific pain point threads, then only mentioning the tool when it actually fits. Overall karma helps you not get filtered, but subreddit history matters way more in the better subs. If you need quick traffic, Reddit probably won’t be the main launch channel unless you already have warm accounts sitting there.

Growing your own account is usually better. Even with aged accounts, having some history in the target subreddit matters more than total karma.
The best results I've seen come from accounts that actually participate in the community instead of just showing up to promote something.

Hi @mrjoyboss,
I have worked on several Saas reddit campaigns and one thing I have learned is that subreddit trust matters more than account age or total karma. The best results come form consistently helping people in relevant communities and mentioning your product only when it genuinely fits the discussion. Reddit can drive traffic quickly, but sustainable singups usually come from building credibility first and promoting second.

I had better results using a real account and being active in the niche first. Aged account can help a bit, but if you start promoting too fast it still looks spammy and mods notice it.

Auther hackel said:

That is an interesting approach. How many accounts would you recommend starting with for a new SaaS

Click to expand...

You don't need dozens of accounts to start. For most SaaS products, 2-5 well-maintained accounts are enough if they are consistently active and genuinely helping people.

Auther hackel said:

how long did it take before you started seeing consistent signups from this strategy?

Click to expand...

It varies by niche, but for most SaaS products, I would not expect consistent signups in the first few weeks. It takes 2-3 months of regularly helping people, building credibility, and becoming recognized in relevant communities before the results become predictable.

For my personal brand, I did buy an aged account with around 500 karma. I don't overpost, I don't try to sell, and I use my own IP. I only participate in subreddits I'm genuinely interested in, whether it's my hobbies or areas where my expertise can actually help someone. Most of my replies are short.

Regarding mentioning my brand, I do it from time to time, but very carefully. Reddit users can be quite nosey. I've even had people report me simply because they found a promotional link in one of my previous posts.