Google Ads: €13/€26 on new accounts

Looks like a verification hold to me, had similar charges before and they usually got released in few days depending on the bank.

TurboMango said:

Parece ser uma retenção de verificação. Já tive cobranças semelhantes antes e geralmente eram liberadas em poucos dias, dependendo do banco.

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Aqui não foi assim. Na parte de verificação do anunciante, eles pedem que, para a conta começar a funcionar, você pague, no meu caso, US$ 20 em USDT. Esse pagamento pula o ciclo de US$ 10 a US$ 50 e gera um crédito de US$ 10.

I think now google want us to run on only Prepaid balance. Today in one account I deposited 18 euro and ran a dummy campaign. total spent is around 4 euro . I just checked the threshold and it is showing that I have $10 full threshold available it means google is deducting from prepaid balance not from threshold.



Anyone can explain to me when google will start charging from threshold?

I just want to know if i keep spending and let's say after 12 euro spend does google charge $10 threshold or not and if it'll charge then from where? card or prepaid balance?

hiraveer said:

I just want to know if i keep spending and let's say after 12 euro spend does google charge $10 threshold or not and if it'll charge then from where? card or prepaid balance?

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Google currently uses the prepaid balance first.

After the prepaid €18 has been fully used, further charges depend on the settings and history of the specific account. In most cases, the logic works like this: when spending reaches approximately half of the current payment threshold, for example a $10 threshold, Google requests the next payment.

Usually, the next payment threshold gradually increases and may be approximately twice as high as the previous one. For example, after using the €18 and reaching part of the $10 threshold, Google may request around €36, then around €74, then around €150, and so on.

The exact amounts and timing of charges may vary depending on the account, currency, country, payment history, and billing settings.

EVERYTHING is clear except you didn't tell when threshold will increase. let's say i am right now at $10 threshold and trying to spend €18

hiraveer said:

EVERYTHING is clear except you didn't tell when threshold will increase. let's say i am right now at $10 threshold and trying to spend €18

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The threshold increases automatically at the next payment, when the amount goes beyond the previous threshold.

For example, if after €18 the system requests a payment of €36, the threshold itself may already be increased to €50. After that, the next payment request may be around €74, and then the threshold may increase to €100.

It is important to understand that the system usually does not allow you to use the full new threshold right away. It may request payment at around half of the new limit. So, with a €50 threshold, payment may be requested at around €24–25. In this case, the total payment request may be around €74–75, after which the system may give you a €100 threshold. The already spent amount — around €24–25 — is included in that €74–75.

Sometimes the system allows you to spend up to the full threshold, but this happens less often and depends on the account.

That is why you should carefully monitor your campaigns and spending.