Where will I get the best solo ad provider?

I want to build my email list from scratch for MMO What is the best way to go about it? Solo ads or running adword

Google Ads can bring better intent traffic, but MMO keywords are expensive and heavily competitive, so it’s harder to make work on a small budget.

bamz said:

I want to build my email list from scratch for MMO What is the best way to go about it? Solo ads or running adword

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Well, you can try Google ADS for launching and then draw conclusions. By the way, we also launched the same thing once, but we did it through Google, so give it a try.

If your goal is to validate your landing page and build a list quickly without burning through a massive budget, you should look into Push Notification Traffic.

Many MMO marketers use our network for this exact setup. Push ads are incredibly budget-friendly compared to Google, completely bypass the strict compliance headaches, and because it delivers to real users right on their devices, we provide the fresh, live traffic you need to test your opt-in funnels instantly.

LinkqubeX said:

Google Ads can bring better intent traffic, but MMO keywords are expensive and heavily competitive, so it’s harder to make work on a small budget.

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Thanks for the insight.

Reacheffect Network said:

If your goal is to validate your landing page and build a list quickly without burning through a massive budget, you should look into Push Notification Traffic.

Many MMO marketers use our network for this exact setup. Push ads are incredibly budget-friendly compared to Google, completely bypass the strict compliance headaches, and because it delivers to real users right on their devices, we provide the fresh, live traffic you need to test your opt-in funnels instantly.

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Push traffic definitely has its place, especially for quick testing and cheap volume. I've seen people use it to validate funnels fast.

That said, for MMO specifically, I’ve found the real question isn’t just cheap traffic; it’s buyer intent and list quality.

Push traffic can give you opt-ins, but a large percentage tend to be low intent and don’t convert well on the backend unless your funnel is extremely dialed in.

Solo ads, on the other hand, can still work if you’re buying from solid vendors with proven buyer lists, but they're very hit or miss and hard to scale consistently.

Personally, I lean more toward intent-based traffic (like Google or even YouTube ads) once the funnel is validated, because you’re building a list of people actively searching for solutions, not just clicking notifications.

So I’d say:

• Push = good for fast, cheap testing
• Solo ads = decent for quick list building if vendor quality is high
• Google/YouTube = better long-term for building a responsive, buyer-heavy list

At the end of the day, it’s less about the traffic source and more about how well your funnel qualifies and converts that traffic.

I'm curious what kind of MMO offer are you building your list around?

If starting from zero I’d avoid going heavy on Adwords right away unless your landing page is very clean and compliant. MMO stuff gets flagged easy, especially if it smells like “make money fast”.

Solo ads can build numbers fast but a big chunk is freebie seekers, so track beyond optin rate... like cost per real lead, opens, clicks, and first sale. Ask vendors for recent buyer clicks, not just “tier 1 traffic” screenshots.

What I’d do is build a simple bridge page + useful lead magnet, test small solo buys from 2-3 vendors, then retarget those visitors with Google/YT once you know the offer actually converts. Cheap test first, quality traffic later.

CTRWizard7 said:

If starting from zero I’d avoid going heavy on Adwords right away unless your landing page is very clean and compliant. MMO stuff gets flagged easy, especially if it smells like “make money fast”.

Solo ads can build numbers fast but a big chunk is freebie seekers, so track beyond optin rate... like cost per real lead, opens, clicks, and first sale. Ask vendors for recent buyer clicks, not just “tier 1 traffic” screenshots.

What I’d do is build a simple bridge page + useful lead magnet, test small solo buys from 2-3 vendors, then retarget those visitors with Google/YT once you know the offer actually converts. Cheap test first, quality traffic later.

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That makes sense.

Quick one: What type of solo ad providers do you usually go for or recommend? More of the big marketplace guys or smaller niche list owners?

And when you test vendors, what’s your main filter, recent buyer activity, niche relevance, or just straight EPC?