Just a brief piece of advice for anyone cold emailing …
The “offer” is WAY more important than the cold email infrastructure and/or your copywriting.
Even Namecheap hosting and trash smtp platforms will deliver 40% of your emails right into the inbox (straight out of the box, with zero warm up) … at the higher end, expect 90% deliverability with warmed up, Google or Microsoft 365 isolated accounts.
But … the offer is all that matters.
If you are offering SEO services … you need to “hurt” … you need to work for free and deliver real value absolutely free, to increase your positive engagement rate.
For example, offer to work for the prospect completely for free, until they get five #1 ranked keywords, and then they will trust you … just enough … that around 20% of your engaged prospects will become your clients.
But, that offer will get 30x more interest than any non-hurt based offer.
Numbers game. Send 10,000 emails offering completely free service.
40 legit, engaged prospects will reply …. You work damn hard for free … and end up with 8-12 clients if you know what you are doing.
Then send another 10,000, and get take all that money you made, and pay someone to automate it all, or get two VAs …
Then send another 10,000 and keep scaling and improving the quality of your lead lists.
Offer is more important than infrastructure and sales copy
